Video Marketing for Education Industry: 5 Techniques to Try

Higher education is undergoing a transformative journey, propelled by a wave of innovation that is reshaping its landscape. Embracing a forward-thinking approach, these institutions are placing a strategic emphasis on harnessing the power of video marketing for the education industry to revolutionize various aspects of their operations.

Because in this era of rapid technological advancement and evolving learning paradigms, educational institutions are reinventing themselves to stay ahead of the curve.

The integration of video marketing for education is not confined to a single domain within academia; rather, it permeates multiple realms, spanning corporate communications, marketing endeavors, and even the core educational programs themselves. By leveraging the potential of audiovisual mediums, universities and business schools are redefining the learning experience for students, while also amplifying their brand presence and expanding their reach to broader audiences.

Video Marketing for the Education Industry Technique 1: Brand Manifesto Video

Our collaboration extends beyond mere production; our work with video marketing for schools and other institutions delves into the arena of creativity and storytelling. We meticulously craft brand videos that encapsulate the essence and values of these esteemed institutions. These videos serve as powerful visual narratives, conveying the unique offerings of each institution and leaving a lasting impact on their viewers.

And in the case of IESE, a prestigious business school with campuses and chapters all over the world, they needed a brand video that would give them a fresher and more modern reputation with their audience. Because at the end of the day, prestige can often read as stuffy, but IESE is anything but that.

To that end, we designed every aspect of their brand video to feel dynamic and fast-paced with the music, imagery, and text working seamlessly together to keep the viewer captivated for the full 60 seconds of the video. We shot footage on location at IESE’s Barcelona campus, which we then combined with stock footage, graphics, music, and kinetic typography to arrive at the final result.

See IESE’s video marketing for the education sector

Video Marketing for Education Sector Technique 2: Testimonials

In addition to brand videos, we also specialize in creating captivating student testimonials. These testimonials provide an authentic and personal insight into the transformative experiences that students undergo within these academic institutions. By sharing their journeys, students inspire prospective learners and foster a sense of belonging within the academic community.

Since 2019, we have been working with TBS Education – Barcelona to help promote the TBS experience and capture potential students around the world with video marketing testimonials.

Every project started with a particular student at the center. Then after conducting in-depth interviews, we craft a story of their experience in TBS that feels aspirational and authentic to their life in Barcelona and the high-quality education they receive at the school.

Alongside a small, agile production team, we shoot in iconic locations all over Barcelona, capturing the students on the go, studying, playing sports, having fun with their friends, and exploring the city. We finish each video with bespoke motion graphics inspired by the TBS branding and fresh, modern editing that speaks to a young audience.

Take a look at one of our video marketing testimonials for TBS.

Video Marketing for the Education Industry Technique 3: Promotional Videos

Furthermore, we excel in producing engaging promotional videos that showcase various academic programs, initiatives, and events. These videos serve as dynamic tools of video marketing for the education sector, captivating audiences and igniting their curiosity to explore the vast educational opportunities offered by these institutions.

We worked closely with the Universitat Oberta de Catalunya, a university offering a 100% virtual program, to create video marketing promoting their program.

The hybrid world we live in nowadays creates new meaning for education. More and more people want the institution to adapt to their lifestyle and not the other way around. This of course is prevalent in the professional working environment, but why not apply it to education as well? Because students aren’t just students. They have personal lives, families, and plenty of other added complexities to juggle, and education shouldn’t be one of them.

Instead, it should be the impetus to make a change and bring a positive impact to your life.

Through a strong sense of storytelling with the help of motion graphics, we show that the Universitat Oberta de Catalunya’s program can fit seamlessly into different lifestyles, providing you with all the support you could possibly need to succeed.

Watch UOC’s promotional video.

At 023, we love to work with clients from all over the world…and the education sector is no exception. Alongside More Amor brands, we contributed to a promotional video for NUC University.

Watch NUC University’s video here.

Educational Video Marketing Technique 4: Master Class Content

But our collaboration doesn’t stop there. We go above and beyond by creating master class content that seamlessly integrates with the educational curriculum. These audiovisual resources enrich the learning experience. They also showcase the expertise of the renowned experts and industry leaders at the helm of the class in the virtual setting.

By incorporating these immersive elements into the curriculum, students gain invaluable insights and practical knowledge that prepare them for real-world challenges in a format equipped to capture their attention.

And in the context of the global pandemic, this technique was an even more valuable tool for many schools that needed to find new ways to engage their students in the new format of virtual classroom. And Esade was one of them.

We created a series of master classes in a 100% digital format that connected with their audience through high-quality, entertaining, interesting, and visually attractive content. To do so, we wrote the scripts to hook the audience from the very first moment. We also scouted special locations, employed cinematic photography techniques, and used catchy animations to reinforce the content.

Take a look at a case study video for Esade masterclasses.

Video Marketing for Higher Education Technique 5: Social Media Content

Lastly, in the dynamic realm of video marketing for the education sector, social media has emerged as a formidable ally. Platforms like Instagram and TikTok have become virtual stages wielding its influence to captivate audiences. They are powerful resources where educational institutions can perform their most compelling acts, drawing in potential students with mesmerizing short audiovisual content.

From showcasing cutting-edge facilities to unveiling a tapestry of academic and extracurricular wonders, these bite-sized videos breathe life into the educational experience. Crafting strategic and magnetic video content on social media has become an essential art form, enabling institutions to enrapture and entice the brightest minds of tomorrow.

For Esade, we developed a creative concept based on their “Push technology forward” slogan. This entailed using a treatment to make the viewer feel like they were constantly moving forward. We take the viewer on a ride through ESADE’s classrooms, labs, and corridors, toward a future of education powered by technology.

We shot new footage for the campaign on location at ESADE’s Sant Cugat campus and enriched this with existing footage from their archives. Our postproduction and editing team completed the project in style, delivering 6-second, 10-second, and 15-second clips in horizontal and vertical formats to be used on Esade’s social media platforms.

Take a look at the social media content we created for Esade.

Video Marketing for the Education Industry in a Nutshell at 023

All things considered, the culmination of our collaborative efforts results in an extensive repository of captivating audiovisual content. All of which is meticulously tailored to the unique requirements of each institution. This rich assortment of content is ready to be disseminated through our clients’ platforms, corporate channels, and social media outlets, ensuring maximum visibility and impact.

As higher education continues its evolutionary journey, our commitment to delivering innovative audiovisual content to be used as video marketing for the education sector remains steadfast. Together with our esteemed partners, we strive to redefine the educational paradigm. All while transcending traditional boundaries and embracing technology, creativity, and the power of storytelling to shape the leaders and innovators of tomorrow.

Find out more about the video marketing for the education sector we’ve already done for our clients.